Klaviyo

Name: Klaviyo
Availability: InStock
Author: Klaviyo

The email and SMS marketing platform for ecommerce

Visit siteVisit Klaviyo

Overview

What Klaviyo does

Klaviyo is an email and SMS marketing platform designed specifically for ecommerce businesses. It enables businesses to build targeted email campaigns, SMS messages, and mobile push notifications powered by customer data and behavior.

What people use it for

Email and SMS marketing automation for ecommerce stores
Segmenting customers on purchase and behaviour data

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Klaviyo.

The free plan caps active profiles at 250 and sends at 500 emails a month
Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
SMS is metered separately, with only $5 of mobile messages included on the free plan
Paid tier prices are not published on the pricing page and depend on profile count

Cross-shopped

What people choose instead of Klaviyo

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Klaviyovs
ActiveCampaign
ActiveCampaign: CRM, marketing automation, and sales platform
Klaviyovs
A
AWeber
AWeber: Email marketing and automation for small business
Klaviyovs
B
Brevo
Brevo: Email, SMS, and CRM in one platform
Klaviyovs
E
EmailOctopus
EmailOctopus: Affordable email marketing

Pricing

What Klaviyo costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Up to 500 contacts
Unlimited campaigns
Basic automation
Email templates

Pro

$20 /mo

Unlimited contacts
SMS campaigns
Advanced automation
API access
Priority support

Capabilities

Features

Email marketing
Email marketing feature
SMS marketing
SMS marketing feature
Push notifications
Push notifications feature
Marketing automation
Marketing automation feature
Segmentation
Segmentation feature
A/B testing
A/B testing feature
Reporting & analytics
Reporting & analytics feature
Ecommerce integrations
Ecommerce integrations feature

Behind it

Who makes Klaviyo

Company: Klaviyo
Based in: Boston, MA

Keep looking

Where to go from Klaviyo

Best Email Marketing software for

Compare Klaviyo with

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Softwr does not host reviews and shows no star rating for Klaviyo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.