Fathom Analytics vs Northbeam
A comprehensive head-to-head comparison of two leading marketing & analytics solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Fathom Analytics if you need Page view tracking and prefer comprehensive paid features. Choose Northbeam if you prioritize Cross-platform attribution and want plans starting at $1000/month. Northbeam has a higher user rating (4.5 vs 4.4).
Fathom Analytics vs Northbeam: At a Glance
| Criteria | Fathom Analytics | Northbeam |
|---|---|---|
| User Rating | 4.4 | 4.5 |
| Pricing | $14/month | $1000/month |
| Pricing Model | subscription | subscription |
| Free Plan | ||
| Platforms | Web | Web, Api |
| Category | Marketing & Analytics | Marketing & Analytics |
| Founded | 2014 | 2020 |
Feature Comparison: Fathom Analytics vs Northbeam
| Feature | Fathom Analytics | Northbeam |
|---|---|---|
| Page view tracking | ||
| Goal tracking | ||
| Real-time analytics | ||
| Referrer tracking | ||
| Privacy-focused | ||
| GDPR compliant | ||
| Cloud deployment | ||
| Web support | ||
| 20+ languages language support | ||
| Cross-platform attribution | ||
| Media mix modeling | ||
| Creative analytics | ||
| Real-time dashboards | ||
| Incrementality testing | ||
| Customer journey | ||
| Cohort analysis | ||
| LTV predictions | ||
| Shopify | ||
| Facebook Ads | ||
| Google Ads | ||
| TikTok Ads | ||
| Klaviyo | ||
| SOC2 |
Fathom Analytics vs Northbeam: Pricing Breakdown
Fathom Analytics Pricing
Model: subscription
- Unlimited page views
- 1 site
- Real-time analytics
Northbeam Pricing
Model: subscription
- Cross-platform attribution
- Real-time dashboards
- Basic creative analytics
- Standard support
- All Growth features
- Media mix modeling
- Advanced creative analytics
- Priority support
- All Scale features
- Custom integrations
- Dedicated success manager
- Custom modeling
Pros and Cons
Fathom Analytics
Pros
- Highly rated by users (4.4/5)
- Rich feature set with 9+ capabilities
- Strong Page view tracking functionality
- Strong Goal tracking functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Northbeam
Pros
- Highly rated by users (4.5/5)
- Rich feature set with 15+ capabilities
- Strong Cross-platform attribution functionality
- Strong Media mix modeling functionality
Cons
- No free plan available
- May require time to learn advanced features
Who Should Use Fathom Analytics vs Northbeam?
Choose Fathom Analytics if you:
- Need Page view tracking
- Have a budget of $14/month+
- Work primarily on Web
- Value Goal tracking
Choose Northbeam if you:
- Need Cross-platform attribution
- Have a budget of $1000/month+
- Work primarily on Web and Api
- Value Media mix modeling
Frequently Asked Questions: Fathom Analytics vs Northbeam
Is Fathom Analytics better than Northbeam?
It depends on your needs. Fathom Analytics has a 4.4/5 user rating while Northbeam has 4.5/5. Fathom Analytics excels in Page view tracking and Goal tracking, while Northbeam stands out with Cross-platform attribution and Media mix modeling. Consider your budget ($14/month vs $1000/month), platform needs, and specific feature requirements.
Which is cheaper, Fathom Analytics or Northbeam?
Fathom Analytics starts at $14/month. Northbeam starts at $1000/month. Compare the specific plan features to determine the best value for your use case.
Can I use Fathom Analytics and Northbeam together?
While both are marketing & analytics tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core marketing & analytics needs.
What are the main differences between Fathom Analytics and Northbeam?
The key differences include: pricing model (subscription vs subscription), platform support (Web vs Web, Api), and feature focus. Fathom Analytics emphasizes Page view tracking, Goal tracking, Real-time analytics while Northbeam focuses on Cross-platform attribution, Media mix modeling, Creative analytics. User ratings differ slightly: 4.4 vs 4.5 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Fathom Analytics and Northbeam.