How is this content creation ranking decided?

Mechanically. The 6 approved content creation listings on this page are sorted by their published rating, highest first, with the number of ratings behind each score as the tie-break and the product name as a final tie-break so the order is stable. Those ratings are aggregated from public sources, not collected from Softwr readers, this site hosts no reviews, so the order is a summary of what is already published elsewhere, not a verdict of our own. Nothing on this page is paid placement.

Is this list re-ordered for small businesses?

No, and it would be dishonest to imply otherwise. The catalogue records no data about which team sizes or roles each tool suits, so the ranking is the same published-rating order as the unsegmented list. What the small businesses framing changes is which of the figures below matter most. Small businesses are usually replacing spreadsheets rather than another tool, so the deciding factor is how much of the job one purchase covers. Watch for capabilities that only appear in the upper tiers.

Is there free content creation software?

Yes, 1 of 6 tools in this category publish a plan priced at $0. 1 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.

How is content creation software usually billed?

freemium (2), subscription (2), free (1), quote (1), counted across the 6 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not.

How many content creation tools are listed on Softwr?

6 approved content creation listings appear on this page, including Bynder Content Workflow, GemPages, InVideo, Kapwing. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/content-creation, which ranks the same set by published rating.

Content Creation · ranked shortlist

Best Content Creation software for Small Businesses in 2026

6 approved content creation listings, ordered by published rating with the method stated below rather than assumed. Small businesses are usually replacing spreadsheets rather than another tool, so the deciding factor is how much of the job one purchase covers. Watch for capabilities that only appear in the upper tiers.

Tools ranked: 6
Publish a $0 plan: 1 of 6

How this ranking is derived

The sort key

Published rating, highest first. Ties break on the number of ratings behind the score, then on product name so the order never depends on what the API happened to return first. That is the whole rule, there is no weighting, no score of our own, and nothing paid: no sponsored slot runs on these pages.

Where the ratings come from

No listing in this set carries a rating, so the order falls back to name. Those scores are aggregated from public sources rather than collected here, Softwr hosts no reviews of its own, which is also why no rating on this page is marked up as ours in structured data.

What the pool is

Approved content creation listings, capped at 20 per page; 6 came back for this one. It is not the whole market, and a tool being absent means we hold no record of it rather than that it failed a test. The unranked full set is on the content creation category page.

The ranking

Each entry lists why it sits where it sits, drawn from its own published rating and pricing.

#1
B
Bynder Content Workflow
Highest rated here
Plan, create and manage content in one collaborative workflow
- No rating on record, so it ranks below everything that has one.
Billing
quote
Bynder Content Workflow breakdown Compare with GemPages
#2
G
GemPages
Drag and drop page builder for Shopify
- No rating on record, so it ranks below everything that has one.
Billing
freemium
GemPages breakdown Compare with InVideo
#3
InVideo
Access to 200+ image, video, audio, music models
- No rating on record, so it ranks below everything that has one.
Billing
subscription
InVideo breakdown Compare with Kapwing
#4
Kapwing
Start for free. Upgrade to create more video to exactly fit your team's needs.
- No rating on record, so it ranks below everything that has one.
Billing
freemium
Kapwing breakdown Compare with OBS Studio
#5
OBS Studio
Free and open source software for video recording and live streaming
- No rating on record, so it ranks below everything that has one.
- Free, no paid tier is published at all.
Billing
free
Published tiers
1 tier
Tags
streaming, video-recording, Open Source, broadcasting
OBS Studio breakdown Compare with Pictory
#6
Pictory
Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans
- No rating on record, so it ranks below everything that has one.
Billing
subscription
Pictory breakdown

What content creation software costs

Counted from the published pricing of the 6 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.

Publish a $0 plan: 1of 6

1 of 6 publish a $0 plan, and 1 of those charge nothing at all.

How these vendors bill

The billing model each of the 6 content creation listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.

freemium: 2
subscription: 2
free: 1
quote: 1

How to choose between them

Four things the numbers above should change about your shortlist.

Start with the free tiers if there are enough of them

1 of 6 content creation tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line.

The billing model matters more than the headline number

This category splits across 4 billing models: freemium on 2 listings, subscription on 2, and 2 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.

Compare content creation tools directly

Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.

Go straight to the numbers

Bynder Content Workflowpricing alternatives
GemPagespricing alternatives
InVideopricing alternatives
Kapwingpricing alternatives
OBS Studiopricing alternatives
Pictorypricing alternatives

Build your own comparison See the shortlist instead

Questions people ask about content creation software

Answered from the listings on this page, and nowhere else.

How is this content creation ranking decided?: Mechanically. The 6 approved content creation listings on this page are sorted by their published rating, highest first, with the number of ratings behind each score as the tie-break and the product name as a final tie-break so the order is stable. Those ratings are aggregated from public sources, not collected from Softwr readers, this site hosts no reviews, so the order is a summary of what is already published elsewhere, not a verdict of our own. Nothing on this page is paid placement.
Is this list re-ordered for small businesses?: No, and it would be dishonest to imply otherwise. The catalogue records no data about which team sizes or roles each tool suits, so the ranking is the same published-rating order as the unsegmented list. What the small businesses framing changes is which of the figures below matter most. Small businesses are usually replacing spreadsheets rather than another tool, so the deciding factor is how much of the job one purchase covers. Watch for capabilities that only appear in the upper tiers.
Is there free content creation software?: Yes, 1 of 6 tools in this category publish a plan priced at $0. 1 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
How is content creation software usually billed?: freemium (2), subscription (2), free (1), quote (1), counted across the 6 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not.
How many content creation tools are listed on Softwr?: 6 approved content creation listings appear on this page, including Bynder Content Workflow, GemPages, InVideo, Kapwing. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/content-creation, which ranks the same set by published rating.

Keep reading

Neighbouring categories

Adjacent in the same taxonomy, not a ranking.

How this ranking is derived

The sort key

Where the ratings come from

What the pool is

The ranking

Bynder Content Workflow

GemPages

InVideo

Kapwing

OBS Studio

Pictory