Rakuten Advertising vs ReferralCandy
A comprehensive head-to-head comparison of two leading affiliate marketing solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Rakuten Advertising if you need Global publisher network and prefer comprehensive paid features. Choose ReferralCandy if you prioritize Automated referral tracking and want plans starting at $59/month. ReferralCandy has a higher user rating (4.4 vs 4.3).
Rakuten Advertising vs ReferralCandy: At a Glance
| Criteria | Rakuten Advertising | ReferralCandy |
|---|---|---|
| User Rating | 4.3 | 4.4 |
| Pricing | Contact for pricing | $59/month |
| Pricing Model | commission-based | subscription |
| Free Plan | ||
| Platforms | Web, Mobile | Web |
| Category | Affiliate Marketing | Affiliate Marketing |
| Founded | 1997 | 2010 |
Feature Comparison: Rakuten Advertising vs ReferralCandy
| Feature | Rakuten Advertising | ReferralCandy |
|---|---|---|
| Global publisher network | ||
| Influencer marketplace | ||
| Cross-device attribution | ||
| AI-powered insights | ||
| Brand protection | ||
| Google Analytics | ||
| Adobe Analytics | ||
| Shopify | ||
| Web support | ||
| Mobile support | ||
| Automated referral tracking | ||
| Customizable rewards | ||
| Email campaigns | ||
| Fraud detection | ||
| A/B testing | ||
| WooCommerce | ||
| BigCommerce | ||
| Magento | ||
| ReCharge |
Rakuten Advertising vs ReferralCandy: Pricing Breakdown
Rakuten Advertising Pricing
Model: commission-based
- Performance-based pricing
- Global publisher access
- Advanced reporting
ReferralCandy Pricing
Model: subscription
- Unlimited customers
- Customizable rewards
- Analytics dashboard
Pros and Cons
Rakuten Advertising
Pros
- Highly rated by users (4.3/5)
- Rich feature set with 10+ capabilities
- Strong Global publisher network functionality
- Strong Influencer marketplace functionality
Cons
- No free plan available
- May require time to learn advanced features
ReferralCandy
Pros
- Highly rated by users (4.4/5)
- Rich feature set with 11+ capabilities
- Strong Automated referral tracking functionality
- Strong Customizable rewards functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use Rakuten Advertising vs ReferralCandy?
Choose Rakuten Advertising if you:
- Need Global publisher network
- Have a budget of Contact for pricing+
- Work primarily on Web and Mobile
- Value Influencer marketplace
Choose ReferralCandy if you:
- Need Automated referral tracking
- Have a budget of $59/month+
- Work primarily on Web
- Value Customizable rewards
Frequently Asked Questions: Rakuten Advertising vs ReferralCandy
Is Rakuten Advertising better than ReferralCandy?
It depends on your needs. Rakuten Advertising has a 4.3/5 user rating while ReferralCandy has 4.4/5. Rakuten Advertising excels in Global publisher network and Influencer marketplace, while ReferralCandy stands out with Automated referral tracking and Customizable rewards. Consider your budget (Contact for pricing vs $59/month), platform needs, and specific feature requirements.
Which is cheaper, Rakuten Advertising or ReferralCandy?
Rakuten Advertising starts at Contact for pricing. ReferralCandy starts at $59/month. Compare the specific plan features to determine the best value for your use case.
Can I use Rakuten Advertising and ReferralCandy together?
While both are affiliate marketing tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core affiliate marketing needs.
What are the main differences between Rakuten Advertising and ReferralCandy?
The key differences include: pricing model (commission-based vs subscription), platform support (Web, Mobile vs Web), and feature focus. Rakuten Advertising emphasizes Global publisher network, Influencer marketplace, Cross-device attribution while ReferralCandy focuses on Automated referral tracking, Customizable rewards, Email campaigns. User ratings differ slightly: 4.3 vs 4.4 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Rakuten Advertising and ReferralCandy.