FullStory vs Hotjar
A comprehensive head-to-head comparison of two leading e-commerce solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose FullStory if you need Session replay and prefer a free starting option. Choose Hotjar if you prioritize Heatmaps and want a free tier to start. FullStory has a higher user rating (4.6 vs 4.5).
FullStory vs Hotjar: At a Glance
Feature Comparison: FullStory vs Hotjar
| Feature | FullStory | Hotjar |
|---|---|---|
| Session replay | ||
| Heatmaps | ||
| Conversion funnels | ||
| User journey mapping | ||
| Error tracking | ||
| Frustration signals | ||
| Search functionality | ||
| Custom events | ||
| Slack | ||
| Jira | ||
| Google Analytics | ||
| Segment | ||
| Salesforce | ||
| Zendesk | ||
| Intercom | ||
| Session recordings | ||
| Feedback widgets | ||
| Surveys | ||
| User interviews | ||
| Form analytics | ||
| Rage click detection | ||
| Zapier | ||
| Microsoft Teams | ||
| HubSpot | ||
| Optimizely |
FullStory vs Hotjar: Pricing Breakdown
FullStory Pricing
Model: custom
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Session replay
- Custom sessions
- 3-month retention
- Advanced analytics
- Heatmaps
- Unlimited sessions
- Custom retention
- Advanced privacy controls
- API access
Hotjar Pricing
Model: freemium
- Up to 35 daily sessions
- Unlimited heatmaps
- Basic features
- Data storage for 365 days
- Up to 100 daily sessions
- Filters & segments
- Events API
- Remove Hotjar branding
- Up to 500 daily sessions
- Funnels
- Custom user attributes
- Priority support
- Custom session limits
- SAML SSO
- Dedicated CSM
- Custom contract
Pros and Cons
FullStory
Pros
- Highly rated by users (4.6/5)
- Free plan available to get started
- Available on 3 platforms (Web, Mobile, Api)
- Rich feature set with 15+ capabilities
- Strong Session replay functionality
- Strong Heatmaps functionality
Cons
- May require time to learn advanced features
Hotjar
Pros
- Highly rated by users (4.5/5)
- Free plan available to get started
- Rich feature set with 15+ capabilities
- Strong Heatmaps functionality
- Strong Session recordings functionality
Cons
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use FullStory vs Hotjar?
Choose FullStory if you:
- Need Session replay
- Want to start for free
- Work primarily on Web and Mobile
- Value Heatmaps
Choose Hotjar if you:
- Need Heatmaps
- Want to start for free
- Work primarily on Web
- Value Session recordings
Frequently Asked Questions: FullStory vs Hotjar
Is FullStory better than Hotjar?
It depends on your needs. FullStory has a 4.6/5 user rating while Hotjar has 4.5/5. FullStory excels in Session replay and Heatmaps, while Hotjar stands out with Heatmaps and Session recordings. Consider your budget (Free vs Free), platform needs, and specific feature requirements.
Which is cheaper, FullStory or Hotjar?
FullStory offers a free plan and starts at Free. Hotjar offers a free plan and starts at Free. Compare the specific plan features to determine the best value for your use case.
Can I use FullStory and Hotjar together?
While both are e-commerce tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core e-commerce needs.
What are the main differences between FullStory and Hotjar?
The key differences include: pricing model (custom vs freemium), platform support (Web, Mobile, Api vs Web), and feature focus. FullStory emphasizes Session replay, Heatmaps, Conversion funnels while Hotjar focuses on Heatmaps, Session recordings, Feedback widgets. User ratings differ slightly: 4.6 vs 4.5 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both FullStory and Hotjar.