Apple Fitness+ vs Lose It!
A comprehensive head-to-head comparison of two leading fitness & wellness solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Apple Fitness+ if you need Studio-style workouts and prefer comprehensive paid features. Choose Lose It! if you prioritize Calorie counting and want a free tier to start. Apple Fitness+ has a higher user rating (4.7 vs 4.6).
Apple Fitness+ vs Lose It!: At a Glance
| Criteria | Apple Fitness+ | Lose It! |
|---|---|---|
| User Rating | 4.7 | 4.6 |
| Pricing | $9.99/month | Free |
| Pricing Model | subscription | freemium |
| Free Plan | ||
| Platforms | Ios, Ipados, Tvos, Web | Ios, Android, Web |
| Category | Fitness & Wellness | Fitness & Wellness |
| Founded | 1976 | 2008 |
Feature Comparison: Apple Fitness+ vs Lose It!
| Feature | Apple Fitness+ | Lose It! |
|---|---|---|
| Studio-style workouts | ||
| Real-time Apple Watch metrics | ||
| Personalized recommendations | ||
| Time to Walk | ||
| Meditation sessions | ||
| Apple Watch | ||
| Apple Music | ||
| Health app | ||
| SharePlay | ||
| Ios support | ||
| Ipados support | ||
| Tvos support | ||
| Web support | ||
| Calorie counting | ||
| Barcode scanner | ||
| Meal planning | ||
| Challenges | ||
| Progress photos | ||
| Fitbit | ||
| Apple Health | ||
| Google Fit | ||
| Garmin | ||
| Runkeeper | ||
| Android support |
Apple Fitness+ vs Lose It!: Pricing Breakdown
Apple Fitness+ Pricing
Model: subscription
- All workouts
- Apple Watch integration
- SharePlay
- All workouts
- Apple Watch integration
- SharePlay
Lose It! Pricing
Model: freemium
- Calorie tracking
- Barcode scanner
- Basic reports
- Meal planning
- Water tracking
- Advanced insights
- Ad-free
Pros and Cons
Apple Fitness+
Pros
- Highly rated by users (4.7/5)
- Available on 4 platforms (Ios, Ipados, Tvos, Web)
- Rich feature set with 13+ capabilities
- Strong Studio-style workouts functionality
- Strong Real-time Apple Watch metrics functionality
Cons
- No free plan available
- May require time to learn advanced features
Lose It!
Pros
- Highly rated by users (4.6/5)
- Free plan available to get started
- Available on 3 platforms (Ios, Android, Web)
- Rich feature set with 13+ capabilities
- Strong Calorie counting functionality
- Strong Barcode scanner functionality
Cons
- May require time to learn advanced features
Who Should Use Apple Fitness+ vs Lose It!?
Choose Apple Fitness+ if you:
- Need Studio-style workouts
- Have a budget of $9.99/month+
- Work primarily on Ios and Ipados
- Value Real-time Apple Watch metrics
Choose Lose It! if you:
- Need Calorie counting
- Want to start for free
- Work primarily on Ios and Android
- Value Barcode scanner
Frequently Asked Questions: Apple Fitness+ vs Lose It!
Is Apple Fitness+ better than Lose It!?
It depends on your needs. Apple Fitness+ has a 4.7/5 user rating while Lose It! has 4.6/5. Apple Fitness+ excels in Studio-style workouts and Real-time Apple Watch metrics, while Lose It! stands out with Calorie counting and Barcode scanner. Consider your budget ($9.99/month vs Free), platform needs, and specific feature requirements.
Which is cheaper, Apple Fitness+ or Lose It!?
Apple Fitness+ starts at $9.99/month. Lose It! offers a free plan and starts at Free. Lose It! has a clear pricing advantage with its free tier.
Can I use Apple Fitness+ and Lose It! together?
While both are fitness & wellness tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core fitness & wellness needs.
What are the main differences between Apple Fitness+ and Lose It!?
The key differences include: pricing model (subscription vs freemium), platform support (Ios, Ipados, Tvos, Web vs Ios, Android, Web), and feature focus. Apple Fitness+ emphasizes Studio-style workouts, Real-time Apple Watch metrics, Personalized recommendations while Lose It! focuses on Calorie counting, Barcode scanner, Meal planning. User ratings differ slightly: 4.7 vs 4.6 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Apple Fitness+ and Lose It!.